Data Warehousing, Integration & Management| Phoenix Business Data Consulting LTD

In the age of digital-first consumer behavior, Digital Commerce success depends on the ability to understand, optimize, and personalize the online experience. Web Analytics plays a vital role in enabling organizations to track user behavior, measure campaign effectiveness, and convert insights into revenue-driving strategies.

We deliver end-to-end analytics solutions for eCommerce and digital platforms that provide real-time visibility into customer journeys, product performance, and marketing ROI — helping businesses increase conversions, reduce churn, and scale profitably.

Business Challenge

While digital commerce offers limitless reach and scalability, many businesses struggle with:
• High cart abandonment and low conversion rates
• Poor visibility into customer behavior and engagement
• Inconsistent or inaccurate performance metrics
• Difficulty measuring the ROI of digital marketing campaigns
• Siloed data between eCommerce, CRM, and advertising platforms
Without integrated, actionable analytics, digital commerce initiatives often underperform and miss growth opportunities.

Our Solution

We offer comprehensive Digital Commerce & Web Analytics services that turn data into a growth engine.
Our solutions include:
• Customer Journey Analysis – Track users from first click to purchase
• Conversion Rate Optimization (CRO) – Identify friction points and boost sales
• Traffic Source Attribution – Understand what channels drive high-value visitors
• Product & Category Performance – Optimize merchandising and pricing
• A/B Testing & Personalization – Test, measure, and tailor the experience
• Marketing ROI Dashboards – Real-time performance metrics across channels

Key Benefits

✅ Boost Revenue: Improve conversion rates and average order value (AOV)
✅ Lower Acquisition Costs: Identify high-ROI campaigns and channels
✅ Personalize Experiences: Tailor content, offers, and product recommendations
✅ Enhance UX: Optimize navigation, checkout, and site speed
✅ Improve Retention: Use behavior-based insights to reduce bounce and increase LTV
✅ Make Data-Driven Decisions: Act on clear, visual reports and KPIs

Core Capabilities

Web & eCommerce Analytics
• Funnel & behavior flow analysis
• Event tracking (clicks, scrolls, form submissions)
• Cohort & retention analysis
• Real-time dashboards and alerts
• Mobile and desktop UX comparison

Marketing Analytics

• Channel performance (paid search, organic, social, email)
• UTM tracking and campaign ROI
• Customer acquisition cost (CAC) and lifetime value (LTV) analysis
• Attribution modeling (first-touch, last-touch, multi-touch)

Tools & Platforms

We work with leading analytics and commerce platforms:
• Web Analytics: Google Analytics 4 (GA4), Adobe Analytics, Mixpanel, Matomo
• eCommerce: Shopify, WooCommerce, Magento, BigCommerce
• Tag Management: Google Tag Manager, Tealium
• Visualization & Reporting: Looker Studio, Power BI, Tableau
• Marketing Platforms: Meta Ads, Google Ads, Klaviyo, HubSpot, Mailchimp

Implementation Approach

1. Analytics Audit – Evaluate existing tools, data tracking, and KPIs
2. Data Strategy – Define goals, customer segments, and metrics
3. Setup & Integration – Configure tags, events, eCommerce tracking, and APIs
4. Dashboarding & Insights – Build real-time dashboards and reports
5. Optimization & Training – Run A/B tests, identify gaps, and train your teams

Use Case by Example
Industry	Use Case	Result
Fashion	Funnel analysis & A/B testing	+18% checkout conversion
Subscription Box	Churn prediction & remarketing	-12% churn, +25% LTV
Electronics eCommerce	Product performance dashboard	+22% in top-category
B2B SaaS	Multi-touch attribution	Lower CAC, better ad spend alignment

Use Case by Example

Industry

Use Case

Result

Fashion

Funnel analysis & A/B testing

+18% checkout conversion

Subscription Box

Churn prediction & remarketing

-12% churn, +25% LTV

Electronics eCommerce

Product performance dashboard

+22% in top-category

B2B SaaS

Multi-touch attribution

Lower CAC, better ad spend alignment

The importance of digital commerce and analytics

Digital Commerce
and Web Analytics